The Opening Of The First Roger Dubuis Franchised Store In China
The world famous watch brand Roger Dubuis opened its first franchised store in Shandhai, China. Located on No.810 Huaihaizhong Road, the store is measured at 250 square meters.
In memorizing this grant pageant, the CEO of Roger Dubuis Matthias Schuler and Asia Pacific managing director Jean-Sébastien Berland both come to Shanghai to preside over at the grand ribbon-cutting ceremony for the new store. Together with them in the ceremony are famous Chinese actor Jackie Chan and Crystal Liu.
Mr. Schuler Specially donated a watch of Roger Dubuis Excalibur series to Jackie Chan-Heart of dragon’s generation Foundation. Recently this watch has been autioned at 3,680,000RMB in a charity event in Tangshan recently. The money will denoted to the children in poor areas.
Roger Dubui’s first store in China will sell these models such as Excalibur, Kingsquare, Easydiver, four top-level series. The design of the store is a vivid manifestation of Roger Dubuis’s unique decoration style: warm colors, precious wood and marble, golden, warm colors such as Bordeaux and black contrast, precious wood, simple crystal chandeliers, displaying a noble, elegant and artless picture for visitors.
The watch comes with retainable precious values for Roger Dubuis. Opening a franchised store in China is a clear brand positioning instead of purely commercial considerations. As a result, most complicated precious metal mechanical watches are restrictive. There is a limited production of only 28 watches which are considered of symbolic meanings. It is not exaggerated to say that Roger Dubuis upholds to be one of the noblest brands in the world.

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